TopicTide

When designing your signage, the font used is important for visibility. There are many different font types, and each has its pros and cons when it comes to legibility. Using a thick, bold font that stands out against the background can greatly improve your sign’s visibility and is generally more effective than a thin, squinty typeface. Similarly, colors should be...

Viewing distance: Signs should be large enough to be easily seen from a distance. This means that they should be in a clear, easy to read font and that the text size should be appropriate for its location. It’s also important to consider how the size of a sign impacts its overall design, with the proper sizing and spacing of...

As marketers, we often use signs to increase brand visibility, inform audiences and promote products or services. But signs are more than just information carriers — they’re brand storytellers, expert guides and artistic masterpieces that connect with audience members and convey the company’s ethos. That’s why it’s so important for any business to take a thoughtful approach to the design...