Category: Marketing/Business

According to Best Signage Scottsdale Most companies use signage for directional purposes and time-sensitive events like seasonal sales. However, few know that corporate signage can be a central part of a company’s marketing strategy, allowing them to cultivate brand identity, draw in customers, and grow their business. Signage has a unique ability to connect with customers and create brand awareness,...

Whether you’re closed for a few days during renovations or simply opening up later on Sundays, an attention-grabbing sign is hard to ignore and is an ideal way of communicating with your consumers. You can even use digital displays to highlight your recent accomplishments. If your business has won any awards or recognition, you can showcase these on a digital...

When designing your signage, the font used is important for visibility. There are many different font types, and each has its pros and cons when it comes to legibility. Using a thick, bold font that stands out against the background can greatly improve your sign’s visibility and is generally more effective than a thin, squinty typeface. Similarly, colors should be...

Viewing distance: Signs should be large enough to be easily seen from a distance. This means that they should be in a clear, easy to read font and that the text size should be appropriate for its location. It’s also important to consider how the size of a sign impacts its overall design, with the proper sizing and spacing of...

As marketers, we often use signs to increase brand visibility, inform audiences and promote products or services. But signs are more than just information carriers — they’re brand storytellers, expert guides and artistic masterpieces that connect with audience members and convey the company’s ethos. That’s why it’s so important for any business to take a thoughtful approach to the design...

The right signage is a key element in branding your business. It should be eye-catching and able to communicate your message effectively. However, not all signage companies are created equal. When choosing a sign company, you must consider their expertise and experience. Here are some tips to help you find the best one for your needs: Obtain a quote. This...